South Wales-based butter manufacturer Castle Dairies has announced the nationwide launch of its award-winning Welsh Salted Block Butter (250g) in 260 Sainsbury’s stores across the UK. Following its success in Welsh retailers, this move marks the extension of Sainsbury’s 90 trial store listings in Autumn 2024, and is the first time that Castle Dairies’ butter will be available in this extended number of 268 stores across England..
Castle Dairies, a family-run business in Caerphilly with nearly 60 years of butter-making expertise, has built a strong reputation for producing high-quality Welsh dairy products. Their Salted Block Butter is crafted with 100% British cream that’s churned and hand-salted to achieve a rich, creamy texture and a balanced taste. The product has already won acclaim, including a Great Taste Award.
As part of the launch, Castle Dairies has also introduced its refreshed brand design, featuring a modern look that reflects the company’s heritage and dedication to quality. This will be extended across the full range of Caste Dairies butters and spreadable butters.
Nigel Lloyd, Managing Director of Castle Dairies, said:
“We are excited to bring our British Salted Block Butter to Sainsbury’s shoppers nationwide. This is a significant step for our brand, allowing us to share the true taste of butter “Made in Wales” with a wider audience.
“Our new packaging design reflects our heritage while appealing to modern consumers. We believe that our commitment to quality and tradition will resonate with butter lovers across the UK.”